Social Influencing is taking the marketing industry by storm. If you disagree, just take a look at the flurry of companies looking to hire “Social Media Managers”. This is a position that didn’t exist just a few years ago. These managers are of course in charge of running the social pages, but guess what else they’re in charge of? Social influencer marketing.
These companies are trying to find people like yourself who are interested in forming a mutually beneficial relationship.
Forming a relationship with influencers is good for companies because they can get their message out and increase brand awareness. But why is it beneficial for you? Here are some of the top reasons why you should start searching for your own influencer gig.
7.) You can get paid to do what you love
Social media is a lot of fun. It makes it easy to keep up with people that you normally wouldn’t and you can share your life experiences with the world! Most younger people spend about 3 hours every day on social media and since you’re reading this article, we’d bet that you are too. Since you’re spending so much time on social media any way you may as well start getting paid for it!
How much time have you spent glancing at other people’s/company’s posts? How many pictures do you take before capturing the perfect shot? Or how long do you spend trying to craft the perfect caption? These are all things you could be doing for brands and getting compensated to do it.
In addition to just getting paid to post on social media, companies also essentially pay for you to live your ideal lifestyle. Since companies want to associate their brand with a specific type of content, they want influencers who embody their brand.
6.) You can get paid A LOT to do what you love
The influencer marketing space is expected to reach $10 billion by 2022. Many businesses are prepared to put 25% of their marketing budget towards it. And guess what? It’s not just celebrities that they’re targeting. In fact, most companies would rather work with influencers with a smaller following (called micro or nano-influencers) because they usually see a better return on their ad spend.
Just look at what some of the top influencers make per post:
5.) You can work remotely
Speaking of getting compensated, nobody wants to go into an office 5 days a week anymore. It’s really just a hassle to get dressed up and go into an office building to do a job that is most likely 80% done on the computer anyway.
Companies are doing everything they can to spice it up (that’s why WeWork got so popular so quickly) but people would still rather work remotely. Influencing is a job that allows you to make cash without ever setting foot in an office.
4.) You can make a difference
There is a lot more to being an influencer than most people think. For many influencers, it’s not about a simple cash grab. They care more about the people who are being impacted by their posts and actively want to make other people’s lives better.
This can be done a few different ways whether it’s creating posts to help people learn something new or helping people deal with the problems they have. Influencers hold a lot of sway and have the potential to impact thousands.
3.) Promote products you’re passionate about
This brings us to the next reason you should consider influencing. You’re able to promote products that you’re passionate about. We covered this briefly in 10 Steps To Becoming An Influencer, but you can help to promote companies that you feel passionate about.
Many companies these days work to make a difference in the world.
1.) Serengetee supports local artisans by purchasing fabric from 25 countries and creating products from it. They also donate 10% of their profits back to grassroots causes.
2.) TOMS is a shoe brand that famously gives away $1 for every $3 that they make.
By promoting brands that are working to make a difference, you can help spread their message and help make the world a better place.
You never know where your next opportunity is going to come from. The number of people who have gotten a job offer from someone they met out at a bar or similar is staggering. By creating a strong following and presence on social media you’re opening up the door for unsolicited opportunities on your doorstep.
1.) Building a personal brand
Even better than networking, you’re working to build a personal brand. Personal brands are just as important these days as professional brands. When you hear a name like Steve Jobs, you think of innovation and turtlenecks. When you hear Tony Robbins, you think of life and business strategy. What do people think of when they hear your name?
We’re sure there are more but these are just a few of the reasons that you should consider becoming a social media influencer. You’ll never know what happens until you try!